Q4 2023 Snapshot: Top Beauty Retail Apps on iOS in the UK

In the fourth quarter of 2023, the UK's iOS platform saw varying performance among its top beauty retail applications. Sensor Tower provides a detailed overview of these trends, highlighting downloads and active user metrics for a comprehensive understanding of app engagement.

Superdrug experienced a steady increase in both downloads and weekly active users throughout the quarter. Downloads rose from 20K in the final week of September to approximately 39K by Christmas, while active users surged from 47K to over 81K in the same period.

The LOOKFANTASTIC: Beauty & Makeup app also saw growth, with downloads peaking at nearly 29K in the third week of November before dipping to around 16K by year-end. Weekly active users reached a high of 80K in the third week of November, declining to roughly 69K by the quarter's close.

Feelunique: Limitless Beauty exhibited a more variable download pattern, with numbers fluctuating across the quarter, ultimately spiking to nearly 35K by December 25th. Weekly active users consistently trended upwards, starting at 126K and culminating at over 151K.

Cult Beauty: Beauty & Makeup downloads showed significant volatility, with a notable peak of over 21K in the third week of November, and a year-end rise to approximately 14K. Active users followed a positive trajectory, growing from 43K to around 67K by the end of December.

Lastly, Lush Fresh Handmade Cosmetics had its downloads oscillate throughout the quarter, with a dramatic increase to over 21K in the last week. Weekly active users reflected a similar pattern, starting at just over 3K and finishing the quarter with a significant rise to about 17K.

For more insights into the performance of these beauty retail apps and others in the market, Sensor Tower's comprehensive analytics offer an in-depth look at the app economy.